Diesel

A self-initiated fashion campaign built to capture Diesel's industrial grit through high-energy, cinematic imagery.

This concept was created to explore how generative AI and retouching could express the raw, defiant energy of Diesel while keeping garments and hardware visually precise. Inspired by the brand's industrial attitude, distressed denim and bold accessories, I built a fiery world of heat, metal and urban tension. The campaign was designed to feel intense, rebellious and cinematic, with environmental lighting playing an active role in every frame. The main challenge was maintaining believable lighting logic and consistent product details, especially across skin, denim texture and metallic hardware within such a complex setting.