Chanel

A self-initiated fragrance campaign reinterpreting a heritage luxury brand through a cinematic, intimate lens.

For Bleu de Chanel, I wanted to show my own reading of a well-known brand while staying within its established visual language. The campaign focuses on nocturnal mood, understated luxury and magnetic masculinity, using midnight-blue tones, strong contrast and tactile glass reflections. The creative idea centred on the ritual of fragrance application, moving from the physical mist on skin to a more cinematic portrait of quiet confidence. The biggest challenge was keeping the dark glass bottle realistic, especially its light refraction, reflections and small typography, while maintaining a premium, believable finish throughout the set.