Beau

A self-initiated campaign exploring how a functional product can become part of someone's personal style.

BEAU positions itself as more than a water bottle, so I built the campaign around the idea of it behaving like an accessory. The character carries it through everyday London life, styled as naturally as a bag, shoes or jewellery. I also introduced small visual connections, including heels designed to echo the bottle lid, so the surrounding styling supports the product without distracting from it. The challenge was keeping the packaging and product scale consistent while building a complete campaign world around a product I had never seen physically.