Coco de Mer

A self-initiated lingerie campaign exploring sensuality, luxury and emotional range within a cinematic editorial world.

I chose Coco de Mer because its identity sits at the intersection of opulence, intimacy and self-expression, making it a strong foundation for a more narrative-led lingerie story. Set inside a grand, sunlit interior, the campaign contrasts structured black lace with softer, more playful and reflective moments to frame the product as part of a wider emotional world. The main challenge was preserving the realism of delicate lingerie construction, from sheer fabrics and lace texture to strap alignment, fit and natural skin detail, while keeping the imagery aspirational and believable throughout.