Avon

A beauty campaign reimagining a familiar mass-market haircare brand through a more elevated, prestige visual language.

I chose Avon because it carries a strong sense of nostalgia for me, but I wanted to explore how that familiarity could be translated into something more premium. The campaign was built around the idea of high-performance haircare that still feels accessible, using rich plum and berry tones, shower rituals and macro textures. The focus was on showing product performance through a ritual everyone knows, in a setting everyone recognises, and through the transformation itself. The biggest challenge was keeping hair movement, liquid textures and product consistency believable while maintaining the same model across every stage of the story.