Meta Starfire

A self-initiated eyewear campaign exploring what happens when future technology starts to feel completely normal.

Created just after the product launch, the concept came from seeing Meta position the glasses as something desirable to wear first, with the technology quietly built in. Rather than treating them like a tech product, I built a playful, fashion-led world around one consistent model and hard-flash photography. The biggest technical challenge was keeping the lenses and reflections believable while making every frame feel part of the same shoot. The product stays central, but the casting, styling and environment all help tell its story.