CITRA

A self-initiated swimwear campaign built to test how believable swimwear imagery could become across a full set.

CITRA was created to explore one of the harder areas in AI image-making: swimwear, fabric and the body in water. I built the campaign around a calm seaside world to create a feeling of holiday, ease and quiet luxury. Instead of relying only on fashion portraits, I included full-body frames, swimming shots, fabric detail and still life imagery to show how the product looks dry, wet and in motion. The biggest challenges were keeping the swimwear, fabric behaviour and body in water believable while making the whole set feel like one location campaign.