Audemars Piguet x Swatch

A luxury watch concept built to test how precise product accuracy could be maintained across bold, high-end e-commerce imagery.

ROYAL POP was created to explore whether AI could be integrated into luxury e-commerce without losing the product precision high-end watches demand. I built a modular asset system that places one timepiece across distinct environments, from bold hero compositions to cleaner commercial frames, while keeping the watch itself exact. The visual world combines horology with a more contemporary pop sensibility, using architectural forms, rich surfaces and controlled colour. The hardest part was preserving micro-level details such as dial markings, screws, metal edges and texture through a hybrid workflow of generation, compositing and manual retouching.