MUSE

A self-initiated cosmetics concept built to explore colour, texture and the behaviour of lipstick on skin.

MUSE was created as an original beauty brand centred on confidence, femininity and colour used with intention. I designed the product and packaging from scratch, then built a visual world that feels clean, refined and quietly powerful. The project focused on how colour interacts with skin and how lipstick texture can be shown convincingly across different frames. The hardest part was presenting true colour and believable product-on-skin detail without having the physical product in hand. The result was a full product story designed to stay visually cohesive while showing the brand from multiple angles.