A skincare brand built from zero to test product consistency across a full campaign.
HYDRA began as a test of whether I could build a complete skincare launch from scratch. I designed the brand, bottle, label and serum, then carried the same product across water, glass, skin and macro imagery. I chose serum because transparent glass, liquid, refraction and application are difficult to make believable. Each frame was designed to reveal something different about the product while keeping the bottle and visual world consistent throughout.
