---
title: "TEKLA: lifestyle campaign case study · Bilder Studio"
description: "A self-initiated campaign built around Scandinavian summer, family memory and the quiet rituals of home."
url: "https://bilder-studio.com/work/tekla/"
---

[Bilder Studio](https://bilder-studio.com/#top)

[Work](https://bilder-studio.com/work/) [Services](https://bilder-studio.com/#services) [About](https://bilder-studio.com/about/) [Journal](https://bilder-studio.com/journal/)

[Book free discovery call →](https://bilder-studio.com/#contact)

Concept campaign, self-initiated. Not a client · Lifestyle

# TEKLA

A self-initiated campaign built around Scandinavian summer, family memory and the quiet rituals of home.

I chose Tekla because I was drawn to its Scandinavian sensibility and wanted to build a story around the kind of core memory a summer house can hold. The campaign follows a mother and adult daughter, using sleepwear and linens not just as products but as part of shared domestic rituals, slow living and intergenerational connection. Natural light, tactile textures and understated interiors helped keep the world aligned with Tekla's brand language. The main challenge was maintaining consistency across the characters, pyjamas and towels while keeping the imagery warm, lived-in and believable.

Services

- Creative direction
- Campaign storytelling
- AI image production

What I made

- Narrative campaign
- Character-led lifestyle imagery
- Textile-focused frames
- Consistent visual world

[← Back](https://bilder-studio.com/work/)

![TEKLA key visual: striped towels over an open cabin window, with the TEKLA wordmark](https://bilder-studio.com/Projects/TEKLA/WEBSITE/TEKLA-key-visual.webp?v=7367ffc3)

![Two women at a garden table with bread and tomatoes](https://bilder-studio.com/Projects/TEKLA/WEBSITE/3.webp?v=b874b806)

![Woman in a striped linen shirt sitting in the grass by the cabin](https://bilder-studio.com/Projects/TEKLA/WEBSITE/1.webp?v=304f9d9a)

![One woman fixing the other's hair beside wildflowers](https://bilder-studio.com/Projects/TEKLA/WEBSITE/6.webp?v=69a2d33a)

![Picking tomatoes from the vine in linen trousers](https://bilder-studio.com/Projects/TEKLA/WEBSITE/5.webp?v=1a01b81b)

![Two women laughing as one sprays a garden hose outside the cabin](https://bilder-studio.com/Projects/TEKLA/WEBSITE/8.webp?v=f5a1e479)

![A bowl of tomatoes held over blue linen](https://bilder-studio.com/Projects/TEKLA/WEBSITE/4.webp?v=39b13cdb)

![Two women leaning out of the cabin window](https://bilder-studio.com/Projects/TEKLA/WEBSITE/2.webp?v=b6641afd)

![Lying in long grass in blue linen trousers](https://bilder-studio.com/Projects/TEKLA/WEBSITE/9.webp?v=71a042c8)

![Steamline Luggage key visual: a cream trunk case on a marble staircase, with the Steamline Luggage wordmark](https://bilder-studio.com/Projects/Steamline%20Luggage/Steamline-Luggage-key-visual.webp?v=014bc2ad)

[Next project: **Steamline**](https://bilder-studio.com/work/steamline-luggage/)

Bilder Studio

Art-directed AI imagery for premium beauty, fashion and lifestyle brands. Designed, not generated.

**Imagery disclaimer.** All visuals on this site are AI-generated and produced by Bilder Studio for portfolio and demonstration purposes. Brands referenced or shown are illustrative and not necessarily clients. Real client work is shared on request under NDA.

### Studio

[Work](https://bilder-studio.com/work/) [Journal](https://bilder-studio.com/journal/) [About](https://bilder-studio.com/about/) [Contact](https://bilder-studio.com/contact/)

### Say hello

[hello@bilder-studio.com](mailto:hello@bilder-studio.com) Made in Manchester Based in the UK, working worldwide Replies same day, Monday to Friday, GMT.

[Privacy notice](https://bilder-studio.com/privacy/)[Terms](https://bilder-studio.com/terms/)[Sitemap](https://bilder-studio.com/sitemap/)

© 2026 Bilder Studio. Bilder Studio™ is a trade mark of Naomi Bilder; UK application pending. Cinematic AI production

I use analytics cookies to understand how the site is used. They are only set if you accept. [Privacy notice](https://bilder-studio.com/privacy/)

Decline Accept