---
title: "MUSE: beauty campaign case study · Bilder Studio"
description: "A self-initiated cosmetics concept built to explore colour, texture and the behaviour of lipstick on skin."
url: "https://bilder-studio.com/work/muse/"
---

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Own concept brand · Beauty

# MUSE

A self-initiated cosmetics concept built to explore colour, texture and the behaviour of lipstick on skin.

MUSE was created as an original beauty brand centred on confidence, femininity and colour used with intention. I designed the product and packaging from scratch, then built a visual world that feels clean, refined and quietly powerful. The project focused on how colour interacts with skin and how lipstick texture can be shown convincingly across different frames. The hardest part was presenting true colour and believable product-on-skin detail without having the physical product in hand. The result was a full product story designed to stay visually cohesive while showing the brand from multiple angles.

Services

- Creative direction
- Product design
- AI image production

What I made

- Beauty brand concept
- Packaging design
- Product + texture imagery
- Colour-led campaign world

[← Back](https://bilder-studio.com/work/)

![MUSE key visual: the MUSE name pressed into deep red lipstick texture](https://bilder-studio.com/Projects/Muse-Lipstick/MUSE-key-visual.webp?v=dd5ae3f7)

![Lipstick beside its branded lid](https://bilder-studio.com/Projects/Muse-Lipstick/Lipstick%20with%20Lid%20-%20logo%20Muse.webp?v=40cc766e)

![Model holding the lipstick to camera](https://bilder-studio.com/Projects/Muse-Lipstick/Model%20with%20lipstick.webp?v=194e46fd)

![Lipstick bullet close up](https://bilder-studio.com/Projects/Muse-Lipstick/Muse%20Lipstick%20Close%20Up.webp?v=f64a70da)

![Campaign portrait](https://bilder-studio.com/Projects/Muse-Lipstick/Model.webp?v=d6e64771)

![Macro of lips wearing the lipstick](https://bilder-studio.com/Projects/Muse-Lipstick/Lips%20close%20up.webp?v=738f5fe9)

![Handwritten letter marked with lipstick kisses](https://bilder-studio.com/Projects/Muse-Lipstick/Letter%20-%20Kisses.webp?v=34197e54)

![The lipstick range arranged on a tray](https://bilder-studio.com/Projects/Muse-Lipstick/MUSE%20Tray.webp?v=495ec516)

![TEKLA key visual: striped towels over an open cabin window, with the TEKLA wordmark](https://bilder-studio.com/Projects/TEKLA/WEBSITE/TEKLA-key-visual.webp?v=7367ffc3)

[Next project: **TEKLA**](https://bilder-studio.com/work/tekla/)

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**Imagery disclaimer.** All visuals on this site are AI-generated and produced by Bilder Studio for portfolio and demonstration purposes. Brands referenced or shown are illustrative and not necessarily clients. Real client work is shared on request under NDA.

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