---
title: "Coco de Mer: fashion campaign case study · Bilder Studio"
description: "A self-initiated lingerie campaign exploring sensuality, luxury and emotional range within a cinematic editorial world."
url: "https://bilder-studio.com/work/coco-de-mer/"
---

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Concept editorial, self-initiated. Not a client · Fashion

# Coco de Mer

A self-initiated lingerie campaign exploring sensuality, luxury and emotional range within a cinematic editorial world.

I chose Coco de Mer because its identity sits at the intersection of opulence, intimacy and self-expression, making it a strong foundation for a more narrative-led lingerie story. Set inside a grand, sunlit interior, the campaign contrasts structured black lace with softer, more playful and reflective moments to frame the product as part of a wider emotional world. The main challenge was preserving the realism of delicate lingerie construction, from sheer fabrics and lace texture to strap alignment, fit and natural skin detail, while keeping the imagery aspirational and believable throughout.

Services

- Creative direction
- Luxury fashion storytelling
- AI image production

What I made

- Lingerie campaign concept
- Editorial fashion imagery
- Texture-led close-ups
- Narrative visual world

[← Back](https://bilder-studio.com/work/)

![Coco de Mer key visual: a green velvet chaise with a feather boa and silk in a gilded salon, with the Coco de Mer London logo](https://bilder-studio.com/Projects/CocoDeMer/WEBSITE/Coco-de-Mer-key-visual.webp?v=e1365586)

![Model standing in the gilded salon under a chandelier](https://bilder-studio.com/Projects/CocoDeMer/WEBSITE/1.webp?v=a3b7edd9)

![Reclining on a green velvet chaise](https://bilder-studio.com/Projects/CocoDeMer/WEBSITE/2.webp?v=952b973e)

![Reflected in a gilt-framed mirror](https://bilder-studio.com/Projects/CocoDeMer/WEBSITE/3.webp?v=02dee077)

![Silhouette against the arched window](https://bilder-studio.com/Projects/CocoDeMer/WEBSITE/4.webp?v=858d0717)

![Seated on a marble bench in the salon](https://bilder-studio.com/Projects/CocoDeMer/WEBSITE/5.webp?v=120b2b14)

![Macro of the lace](https://bilder-studio.com/Projects/CocoDeMer/WEBSITE/6.webp?v=81270a27)

![Shoulder and strap in window light](https://bilder-studio.com/Projects/CocoDeMer/WEBSITE/7.webp?v=d1fd605f)

![Standing beside a red velvet curtain](https://bilder-studio.com/Projects/CocoDeMer/WEBSITE/8.webp?v=7e8daa16)

![Avon Advance Techniques key visual: the Ultimate Shine shampoo, conditioner and treatment spray on burgundy tile, with the Avon wordmark](https://bilder-studio.com/Projects/Avon/WEBSITE/Avon-key-visual.webp?v=f0efc158)

[Next project: **Avon**](https://bilder-studio.com/work/avon/)

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**Imagery disclaimer.** All visuals on this site are AI-generated and produced by Bilder Studio for portfolio and demonstration purposes. Brands referenced or shown are illustrative and not necessarily clients. Real client work is shared on request under NDA.

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