---
title: "CITRA: fashion campaign case study · Bilder Studio"
description: "A self-initiated swimwear campaign built to test how believable swimwear imagery could become across a full set."
url: "https://bilder-studio.com/work/citra/"
---

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Own concept brand · Fashion

# CITRA

A self-initiated swimwear campaign built to test how believable swimwear imagery could become across a full set.

CITRA was created to explore one of the harder areas in AI image-making: swimwear, fabric and the body in water. I built the campaign around a calm seaside world to create a feeling of holiday, ease and quiet luxury. Instead of relying only on fashion portraits, I included full-body frames, swimming shots, fabric detail and still life imagery to show how the product looks dry, wet and in motion. The biggest challenges were keeping the swimwear, fabric behaviour and body in water believable while making the whole set feel like one location campaign.

Services

- Creative direction
- AI image production
- Campaign development

What I made

- Swimwear launch campaign
- Location-based imagery
- Water + fabric studies
- Still life + detail frames

[← Back](https://bilder-studio.com/work/)

![CITRA resort SS26 campaign cover](https://bilder-studio.com/Projects/Whistles-Swimwear/CITRA_SS26_CYC_01_.webp?v=7cf461d9)

![Model leaning against a sunlit wall in swimwear](https://bilder-studio.com/Projects/Whistles-Swimwear/CITRA_SS26_CYC_02_Portrait_WallLean.webp?v=98c78686)

![Model holding a halved lemon](https://bilder-studio.com/Projects/Whistles-Swimwear/CITRA_SS26_CYC_03_Gesture_LemonHalf.webp?v=80079920)

![Macro detail of the swimwear fabric](https://bilder-studio.com/Projects/Whistles-Swimwear/CITRA_SS26_CYC_04_Detail_FabricMacro.webp?v=b1635d77)

![Model on a lounger above the sea](https://bilder-studio.com/Projects/Whistles-Swimwear/CITRA_SS26_CYC_05_Lounger_SeaView.webp?v=921b7d00)

![Model walking down to the sea](https://bilder-studio.com/Projects/Whistles-Swimwear/CITRA_SS26_CYC_06_Walking_ToTheSea.webp?v=a24fca89)

![Aerial view of the model swimming](https://bilder-studio.com/Projects/Whistles-Swimwear/CITRA_SS26_CYC_07_Swimming_Aerial.webp?v=e918e54d)

![Still life, lemons on a sunlit table](https://bilder-studio.com/Projects/Whistles-Swimwear/Lemons%20Table%20no%20text.webp?v=a2cc49c4)

![OSSA key visual: faceted liquid metal in close-up with the OSSA name](https://bilder-studio.com/Projects/OSSA/OSSA-key-visual.webp?v=41b71d56)

[Next project: **OSSA**](https://bilder-studio.com/work/ossa/)

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**Imagery disclaimer.** All visuals on this site are AI-generated and produced by Bilder Studio for portfolio and demonstration purposes. Brands referenced or shown are illustrative and not necessarily clients. Real client work is shared on request under NDA.

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